# Flows

Flows allow to create **journeys** for wallets, starting with an on-chain transaction, a new match for a set of criteria (a segment), or even an external trigger, and allowing to leverage various steps to control the flow and ultimately **engage with the customers one by one.**

![](/files/QaAwhUr3pxFxcXKtbXS1)

A flow is built with **steps**, through which wallets are sent. They are the items you can drag from the menu on the left of the editor.

These steps are of different types, all detailed in this section.


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